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Email List: A collection of email addresses that a business or organization has gathered from people who want to receive their emails.

Also known as email sequence or autoresponder

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For example, as when a customer abandons their cart without purchasing, they might get a series of emails reminding them about their items.

Automation: a series of pre-written emails that go out automatically in response to a subscriber’s actions.Newsletter: A regular email sent to subscribers sharing news, and updates about a specific topic or business.Subscriber: A person who signs up or gives permission to receive emails from a particular business or organization.Sometimes refers to a series of related emails sent over a specific period of time to achieve a particular goal. Campaign: A single marketing email sent to promote a product, event, or brand.Email: An electronic message that you can send to people over the internet.That way you’ll understand the more intermediate and advanced email marketing concepts later in this guide. But we still want to give you clear definitions of each idea. Like all digital marketing channels, email marketing has its own “language.” Many of the terms sound like what they are. If you prefer to learn through video, check out this complete guide to email marketing on our YouTube channel.īefore we get too far into the details and strategies, let’s go over some basic email marketing terms you should know.

Enterprise clients can scale their email marketing plan to reach thousands or even millions of customers at once.

Bloggers and publishers use email marketing to drive traffic to their websites and affiliate links, which means more revenue.

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For SaaS companies, email marketing is an ideal channel for generating leads and converting leads or free trial users into new customers.Small business owners can use email marketing to maintain brand awareness and build relationships over time.For eCommerce businesses, email marketing lets you sell products, recover abandoned carts, and increase lifetime value.Here’s what email marketing often looks like for different business types: It is a powerful digital marketing strategy that allows businesses to communicate directly with their audience, build strong relationships with customers, nurture leads, and sell their products and services. Next Steps: Get Started With Email MarketingĮmail marketing is when you send targeted messages and promotional content to new or future customers by email.Frequently Asked Questions About Email Marketing (FAQs).

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How to Scale Your Email Marketing Efforts.

5 Biggest Email Marketing Challenges (And How to Solve Them).

Create an Optin Form to Build Your Email List.

How to Do Email Marketing Successfully: A 5 Step Guide.

What Are the Disadvantages of Email Marketing?.

What Are the Advantages of Email Marketing?.

Ready to dive into the exciting world of email marketing (and make lots of money)? Let’s get started! It covers everything you need to know, from basic terms to a step-by-step approach to launching powerful email campaigns. Because this post is your ultimate email marketing guide. That’s because you can earn a mind-blowing $36 for every $1 you spend on email marketing!ĭo you want to unlock the secrets of successful email marketing? Well, you’re in luck. One channel stands head and shoulders above all: email marketing. You can promote your products or services on many channels: SEO, social media, display ads, search engine ads, etc.īut here’s a secret.

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